The first one
Hue Run
iOS & Android · announced 14 July 2016 · App Store id 1140381658
HUE RUN is an endless casual action game. Run fast, change color, get invisible and use your instinct!
Hue Run is the earliest title that can be tied to Tembo Entertainment, and it is the release that sets the shape of everything after it: a one-tap endless game, built in Buildbox, shipped to the App Store and Google Play on the same day. Its announcement is the shortest in the catalogue — a banner, two store links, a trailer, three screenshots and a request for feedback — and it never spells out the company name. What ties it to the studio is the announcement's own closing line, which points at Tembo's Twitter, Facebook and Instagram accounts, and the fact that the same developer account posted every later release under the studio's name.
Mechanically it is a lane-switcher rather than a jumper, and colour is the whole game. The player collects colour cubes to change hue, and on a track matching their own colour they become invisible — safety and danger sharing one mechanic. Colour-changing gates teleport the run forward, spiky enemies break concentration, and pits have to be dodged. The studio's own trailer copy describes the result as a game that “will brutally challenge your reflexes”.
The studio described it in a promotion thread a day later as “Easy to play, hard to guess” — the first appearance of the difficulty-as-pitch line that ended up printed on Danger Bounce five months later.
Features as published
- Fun and addictive gameplay
- Easy to play, hard to guess
- Play with colors
- Endless play mode
- Collect coins and survive
- Explore new characters in your journey
How to play, as published
- Tap to change lane
- Don't fall on the blank space
- Avoid enemy on your journey
Store details
- Announced14 July 2016
- PlatformsiOS and Android
- App Store id1140381658
- Android packagecom.tembo.huerun
- EngineBuildbox — the studio's first
- TrailerStill online — uploaded 19 Dec 2016, 276 views
- ScreenshotsLost — the studio's own image files were never archived
- Current statusDelisted on both stores
It was cloned, and the studio said so in public. On 22 December 2016 the developer posted that Hue Run had been “exactly cloned or reverse engineered by someone” — and that the copy's review and “more games” buttons still pointed at the original Hue Run store pages. The copy advertised itself under a name derived from the studio's, and its publisher account on Google Play was named TEMBO. The developer's response was to give it three days and then file a report.
The copy has since been delisted too. It is recorded here because it is the only surviving account of what happened to the studio's first game after release, and because the studio's own words about it — “we don't want to be polite to this guy” — are among the few lines in the whole record that are about the business rather than the games.
Why the ordering matters. Hue Run was announced as “our very first Buildbox game”. Clone Rush followed in October, and Danger Bounce was described in December as “our third game”. Those two statements agree with each other, which is what makes this catalogue more than guesswork: game one is Hue Run, game two is Clone Rush, game three is Danger Bounce.